Stop Wasting your Time on Bad Leads

Turn cold leads into happy clients faster with a Video-Based sales system.

Increase your close rates by 15%
Give homeowners a more convenient buying process

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WHY GROUNDWORK?

Simple System with Real Results

Groundwork’s simple, video-based system and AI voice receptionist work together to capture, qualify, and convert more leads—without adding to your workload.

Upload Videos Effortlessly for Accurate Estimates

Easily share project videos to receive precise quotes.

Save Time with Streamlined Communication

Eliminate lengthy calls and appointments with our tool.

Experience Faster Project Estimates Like Never Before

Get accurate project estimates in record time.

How it works

3 Simple Steps to get started

Just three steps: customers reach out, our AI captures their details, and you get pre-qualified leads ready to close.

Customer calls or fills out a form

Your prospects connect with you however they prefer—phone or online.

AI + smart form captures details

We gather the right info upfront, filtering out tire-kickers automatically.

You get pre-qualified leads

Only serious prospects make it to your inbox, ready for your next move.

Are you frustrating your potential customers?

Ready to convert more leads from your website? Try Groundwork today!

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80%

of the buying process is complete before a salesperson is in the mix.

76%

of buyers prefer a seller free buying experience.

Source: customer’s stats website

Close jobs in the field, office, or at home

Avoid wasting time on leads who aren’t ready to move forward.

Save time on unnecessary visits

Give estimates that weed out tire-kickers

Only talk to customers who are actually ready to buy

A man in an orange hat and green overalls is trimming a tree.

WHY GROUNDWORK?

Sell smarter than the competition

Qualify leads through simple and engaging video forms.

Save Time, Protect Profits

Virtual estimates done right keep your schedule free and your margins safe. Set clear expectations and stop scope creep before it starts.

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See the Job First

Collect videos and details upfront to know what you’re walking into.

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Focus on Real Buyers

Weed out tire-kickers and spend time only on ready-to-go prospects.

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the difference

The old way vs the new way

The Old Way Costs You Time and Money

The old way

Missed calls, voicemails, and clunky web forms cost you missed opportunities and sales.

The new way

Get the full project details up front, before even getting on a call, so you only talk to serious buyers.

WHY GROUNDWORK?

What Our Customers Say

See how contractors and service providers are transforming their lead qualification process with Groundwork.

A man holding a microphone in front of a shelf.

We've totally revamped our entire sales process. That has had a huge impact in a short period of time.

David Joseph

Joseph Tree

After implementing Groundwork, my close rate rose 15% and I only needed to drive to 2 of my typical 16-20 site visits.

Ryan Amato

Ryan Amato Painting

I’m on track to do $1.5m-$2m in sales this year. I’ve already sold $500k just through Groundwork VideoLeads.

Stew Kranitzky

Joseph Tree

Groundwork has increased revenue by $30,000 to $40,000 per month..

Ray Rueda

Nature’s Dream Landscape

We no longer needed to hire a second salesperson. Groundwork gave me 15 hours a week back plus gas expenses.

Mike Thomas

Mikes Lawn and Landscape

For anyone in sales of any sort, this is something that could change your business.

Jaclyn Rogers

AI Painting Plus

WHY GROUNDWORK?

Simple System with Real Results

Groundwork’s simple, video-based system and AI voice receptionist work together to capture, qualify, and convert more leads—without adding to your workload.

Ready to start selling virtually?

Schedule a call with to discuss how you can use our virtual sales system to start selling simple jobs 100% virtually.

Book a Demo

Frequently Asked Questions

Making the switch to virtual sales doesn’t have to be scary.

I’m just too busy to take on something new. How long does setup take?

Groundwork is up and running in under an hour. A quick 30-minute session with your team is all you need to get started–and it’s especially powerful during your busy season.

Do I need to quote every job through video?

Not at all. About 25–35% of VideoLeads can be quoted virtually—think simple removals, stumps, pruning, etc. Homeowners love the speed and convenience.

Don’t I still need to visit the property in person?

Sometimes, yes. But Groundwork helps you pre-qualify leads so you’re only booking appointments that are worth your time—and more likely to close.

Isn’t this just another tool to manage?

Groundwork is built to complement your current systems. We focus solely on video-based selling and can integrate with tools like Jobber via API or Zapier.

My customers expect in-person visits—will they even use this?

Many do! Once they’re offered a more convenient option, homeowners are often happy to engage virtually. It’s all about giving them the choice.

I already ask for photos—how is this different?

Groundwork makes media sharing part of a clear, easy-to-use process. That structure leads to better results—60% of our leads include photos or video.

Can this be used to handle leads we get after a storm event?

Yes, Groundwork can be extremely helpful during storm events. Since you’ll be getting a video overview of the damage, you’ll be able to confidently direct your sales arborists and crews to the right locations quickly.

Ready to talk?

Book a call or message our team. We’ll help you decide if Groundwork’s a fit.

Book a Demo